Hey, I’m Alexa

For nearly 15 years I’ve been collaborating with brands and teams to create strategic brand identities and build memorable visual languages.

I’ve spent the core of my career working with a wide array of clients in the lifestyle, food, beverage, and wellness space. I’m currently the Design Lead at SMC Communications, heading up all branding and design projects coming through the agency.

If you’re interested in working together — let’s chat.

alexalupul@gmail.com